Written by Adam Horth

So many agency leaders we work with come to us looking for solutions to their challenges – whether it's struggling to attract potential salespeople, increase profits, or simply escape the feeling of being trapped in their own business.

Real estate is a simple business. There’s much truth to the saying: there aren’t many problems you’re facing right now that half a dozen extra sales wouldn’t fix.

Of course, that’s not the answer to every problem – but you’d probably agree it’s the solution to most.

Many of the challenges we face as agency leaders ultimately come back to one key issue: generating more sales.

And if real estate doesn’t have to be overly complicated, then how does an agency actually make more sales?

Well, it’s simple:

• To get more sales, you need more buyers.

• To get more buyers, you need more listings.

• To get more listings, you need to speak with more people.

• And to speak with more people, you need to get more serious.

Your path to more sales begins with a decision – to get serious about what you’re doing each day.

You’ve seen it yourself. Some salespeople are focused and committed. They get in early, stay late, and keep their heads down all day. They’re serious.

Others drift in, chat about the weekend (either the one just gone or the one coming up), joke around, shuffle papers, and PTBB – pretend to be busy.

Now, either of these personality types can make great salespeople. Put either in front of a prospect, and they can get a result. But which one is more likely to consistently get in front of more prospects? The one who’s serious.

So take a moment to ask yourself: how serious are you?

Our teams are a reflection of us. The energy we bring into our agency is felt by everyone. When we show up with focused determination, those around us feel it – and they respond accordingly. When we act distracted or indifferent, they follow suit.

This isn’t to accuse you of not being serious – but it is meant to challenge your thinking.

Where in your agency could you get more serious?

• If your path to more sales means hiring new team members – get serious about finding the right people.

• If growth means improving your marketing – get serious about your marketing.

• If it’s as simple as making more calls – get serious about prospecting.

Real estate isn’t rocket science. That’s not to say anyone can do it – but many can. You’re no different.

So, get serious. Get focused. Get determined. And you’ll get results.

Simple.